McArthurGlen Brand Photography
CREATIVE & ART DIRECTION
The McArthurGlen shopping experience is an integral part of our brand, and so every two years we shoot our ‘Mood Mall’ photography, to be used across any non-seasonal, internal and B2B communications.
The imagery showcases McArthurGlen centres as ‘an effortlessly joyful shopping experience’, feeding into our brand strategy of ‘Destination Joy’. We used a range of models to profile our different demographics, styled with an elevated everyday look in neutrals with a pop of vibrant colour.
A portfolio of around 35 images in trans-seasonal and winter styling was shot across two days in our centre outside of Venice, Noventa DI Piave, and included social video alongside the stills.
Photographer: Anders Overgaard
Stylist: Candice Bailey
