Evolve
BRANDING
CREATIVE STRATEGY
In 2021, McArthurGlen defined it’s Corporate Social Responsibility framework, and wanted an identity to launch it to the business and consumers.
Taking inspiration from the extraordinary world we live in, impactful imagery and unapologetic typography sit hand in hand to ‘Make A Statement’; A bold creative style to match the bold CSR targets at McArthurGlen. The creative was then paired with the name Evolve, in reference to the changing world we live in as well as a commitment to evolving as a business, to give it a unique stance in a sea of sustainability messaging.
Evolve is planned to launch later in 2022.
