McArthurGlen
Christmas Gifting Personas
ART DIRECTION
Christmas is such a prime period for retail that McArthurGlen want to maximise inspirational context for our customers - however this shifts from trends or seasonal must-haves to gifting… and more importantly the wide variety of people you are probably purchasing gifts for!
Our Christmas gifting shoot was focused on personas, with each image depicting a series of inspirational gift ideas for that specific person.
Visually we created a modern, clean and premium feel using tonal props in our Christmas palette of red, green and gold. Tactile textures like silk and velvet were introduced, and ribbons and baubles intertwine with the product to maximise that Christmas feeling.
